Task
Create an intro video for the Digital Ecommerce conference, dedicated to the major release of the Retail CRM product. The video duration is 2–3 minutes.

Solution
Instead of a classic promotional video for the product, we created a mini-film about the industry. The world is changing: trade wars, international sanctions, and shifts in consumer behavior are significantly impacting the retail market. Acquiring new customers is becoming more expensive, making efforts to retain existing customers and develop loyalty programs increasingly critical. This is where the Retail CRM system comes in.