At the end of 2022, we were tasked with a creative challenge — to design the video visuals for the Runet Prize awards ceremony.
Since the award celebrates the most influential web projects and initiatives, we decided to use generative AI — a trend that had a major impact on visual culture that year.
We brought together a team of a dozen human artists and several machine artists, placing them all in a shared virtual workspace.

We didn’t just ask our AI artists to “make music” or “draw a picture.”
We truly treated them as part of the team. We tried to learn their language, argued with them at times, even taught them. We pointed out their mistakes and praised their smart solutions.

Sometimes, we asked other algorithms for second opinions.
Sometimes, we were thrilled by the diversity — or sheer chaos — of their ideas.
We even fired some models and paid others overtime.

Tools like Photoshop or After Effects were once seen mainly as hammers and saws.
But this approach changed how we think about human-machine collaboration.

AI services have now become full-fledged members of the team. And the best among them are far beyond entry-level. Some are capable of working not just as assistants, but taking on the tasks of senior designers, video artists, and even art directors.

We produced 11 unique video clips for the ceremony.
The Runet Prize was held for the 19th time, continuing its tradition of honoring the best digital projects and websites for their achievements in high tech and the internet.